The splashy introduction of the new LEGO friends line earlier this year stirred up a lot of controversy. My goal with this set of posts is to provide some historical perspective for the valid concerns raised in this heated debate. 1932-1977: The Brick Era The LEGO Group started as a family business with the motto “only the best is good enough.” The company produced primarily wooden toys for the first two decades of its existence. It wasn’t until 1958 that the iconic LEGO brick was patented as we know it today. LEGO bricks were originally marketed as toys for both boys and girls. The 60s saw the introduction of new elements to the LEGO system like wheels, windows and hinges.